Most projects begin with specific guidelines that lay out timelines, release dates, strategic research foundations and listed deliverables. While it may all seem relatively cut and dry, on paper, it can leave a lot of room to uncover things you may not have thought of at the onset of the project. Creativity greatly aids in finding new potential, between each iteration and within every phase of development.

Creativity in information technology doesn’t always mean producing completely new and previously unheard of products and services. It also pushes for novel ways of using old tech: ways that compliment up-and-coming technology, business and social needs. As it isn’t always about creating wholly “new” things, the creative methodology necessitates being in touch with how a host of other software, apps and other digital systems operate.

This amalgamation of the new and the old can create nearly endless possibilities for further advancement. It means developers, analysts, and engineers have many chances to use their creativity to connect the dots. As the greater IT industry expands, so to do the chances to use creativity in information technology businesses and assets.